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A functional beverage is a conventional liquid food marketed to highlight specific product ingredients or supposed health effects. [1] [2]Beverages marketed as "functional" include dairy drinks, sports and performance drinks, energy drinks, ready-to-drink teas, kombucha, "smart" drinks, fortified fruit drinks, plant milks, and enhanced water.
In the U.S., sales of functional beverages jumped 54% to $9.2 billion between March 2020 and March 2024, according to NielsenIQ. That was faster than the 43% growth for the non-alcoholic beverage ...
Function Drinks is a Functional Beverage company based in Los Angeles, California. The company was founded in 2004 by spine surgeon Dr. Alex Hughes , along with Josh Simon and Dayton Miller. The team launched their first product, Urban Detox, in Southern California in 2005.
Sports drinks are included within the functional drinks market. Within the functional drinks category, sports and energy drinks account for the largest volume growth. [ 20 ] These drinks have experienced exponential growth of more than 240% in the United States of America and around the world from the years 2004 to 2009.
According to the EFSA this is equivalent to 4 cups of coffee (90 mg each) or 2 1/2 standard cans (250 ml) of energy drink (160 mg each/80 mg per serving). [ 14 ] [ 15 ] Adverse effects associated with caffeine consumption in amounts greater than 400 mg include nervousness, irritability, sleeplessness, increased urination, abnormal heart rhythms ...
The launch of Crystal in hygenically sealed PET bottles became significant, as it was deemed as an innovative concept with the introduction of "one way pack" format. [1] In 2004, the company ventured into the beverage industry with the launch of carbonated beverages under the flagship brand My Cola after getting necessary approval from the ...
J 2 O – soft drink made from fruit juices, produced by Britvic; KA; Kia-Ora – line of fruit juices available in 4 flavours; Levi Roots Drinks - exotic fruity soft drinks in a range of flavours; Lilt – fruity soda available in three flavours; Lucozade – energy drinks of several varieties, a former GlaxoSmithKline brand, now produced by ...
[1] [2] It was developed by Coca-Cola Asia Pacific and launched locally in Japan during March 2017. The soft drink has been approved by the Japanese FOSHU as a functional beverage [ 1 ] and is meant to serve as an option for health-conscious consumers who have varying desires when it comes to beverages, such as sweetened/ non-sweetened , more ...