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Through Putnam Art Works, the Yurmans learned about the marketplace for fine crafts and artisanal jewellery. They married in 1979 and founded the David Yurman company a year later, with Sybil Yurman acting as a co-creator and collaborator in all facets of the business. Their son, Evan Yurman, was born on January 31, 1982.
As a marketing strategy, the Zale brothers instituted a credit plan whereby customers could pay "a penny down and a dollar a week", making jewelry and other merchandise affordable for the average working American. The success of this credit policy led to the company expanding to a total of 12 stores in Oklahoma and Texas by 1941.
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