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  2. Schaffer method - Wikipedia

    en.wikipedia.org/wiki/Schaffer_method

    The essay is to consist of an introduction three or more sentences long and containing a thesis statement, a conclusion incorporating all the writer's commentary and bringing the essay to a close, and two or three body paragraphs; Schaffer herself preferred to teach a four-paragraph essay rather than the traditional five-paragraph essay.

  3. Five-paragraph essay - Wikipedia

    en.wikipedia.org/wiki/Five-paragraph_essay

    The five-paragraph essay is a form of essay having five paragraphs: one introductory paragraph, three body paragraphs with support and development, and; one concluding paragraph. The introduction serves to inform the reader of the basic premises, and then to state the author's thesis, or central idea.

  4. Outline (list) - Wikipedia

    en.wikipedia.org/wiki/Outline_(list)

    The decimal outline format has the advantage of showing how every item at every level relates to the whole, as shown in the following sample outline: Thesis statement: --- 1.0 Introduction 1.1 Brief history of Liz Claiborne 1.2 Corporate environment 2.0 Career opportunities 2.1 Operations management 2.1.1 Traffic

  5. Wikipedia : Manual of Style/Lead section

    en.wikipedia.org/wiki/Wikipedia:Manual_of_Style/...

    The lead section may contain optional elements presented in the following order: short description, disambiguation links (dablinks/hatnotes), maintenance tags, infoboxes, special character warning box, images, navigational boxes (navigational templates), introductory text, and table of contents, moving to the heading of the first section.

  6. Introduction (writing) - Wikipedia

    en.wikipedia.org/wiki/Introduction_(writing)

    A good introduction should identify your topic, provide essential context, and indicate your particular focus in the essay. It also needs to engage your readers’ interest. Some authors write their introduction first, while others prefer to leave it for a later stage in the writing process; another option is to start with a rough draft ...

  7. Wikipedia:Writing better articles - Wikipedia

    en.wikipedia.org/wiki/Wikipedia:Writing_better...

    Articles start with a lead section (WP:CREATELEAD) summarising the most important points of the topic.The lead section is the first part of the article; it comes above the first header, and may contain a lead image which is representative of the topic, and/or an infobox that provides a few key facts, often statistical, such as dates and measurements.

  8. Advertising - Wikipedia

    en.wikipedia.org/wiki/Advertising

    Advertising research is a specialized form of research that works to improve the effectiveness and efficiency of advertising. It entails numerous forms of research which employ different methodologies. Advertising research includes pre-testing (also known as copy testing) and post-testing of ads and/or campaigns.

  9. Advertising campaign - Wikipedia

    en.wikipedia.org/wiki/Advertising_campaign

    An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base.

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