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In October 2021, Vistaprint acquired Crello and its parent company, Depositphotos, for a total price of $85 million. After the acquisition, Crello was rebranded to VistaCreate. [15] [16] [17] In January 2023, VistaPrint announced that Florian Baumgartner would succeed Robert Keane as CEO as of February 1, 2023. [18]
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