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A beauty YouTuber is an individual who creates content for YouTube, publishing videos in the realm of cosmetics, fashion, hairstyling, and nail art. [1] [2] In 2016, there were more than 5.3 million beauty videos on YouTube, with 86% of the top 200 beauty videos created by individual beauty vloggers, as opposed to marketers using the platform to promote cosmetic brands.
Bianca Heinicke (born 6 February 1993), better known by her YouTube channel name BibisBeautyPalace, is a German fashion and beauty YouTuber. [2] As of May 2023, she has over 5.8 million subscribers on YouTube. [3] [4]
Laura Ann Lee (born September 1, 1988) is an American make-up artist, YouTuber, entrepreneur, and blogger.. She began her career as a make-up blogger in 2013 and is the founder and owner of cosmetics brand Laura Lee Los Angeles and the fashion brand Minimla.
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Bailey Brooke Sarian (born November 26, 1988) is a YouTuber known for her video series Murder, Mystery & Makeup and podcast Dark History. She is considered to have been the founder of the “ true crime makeup” genre of YouTube videos.
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