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By 2013, Victoria's Secret had captured one-third of the women's underwear market in the U.S. [254] In the early 1990s, Sara Lee Corporation—hen owner of the Wonderbra and Playtex brands—along with UK lingerie manufacturer Gossard Limited, introduced a bra for Asian women who, according to Sara Lee, are "less buxom [and have] narrower ...
According to underwire manufacturer S & S Industries of New York, who supply bras to Victoria's Secret, Bali, Warner's, Playtex, Vanity Fair, and other labels, about 70 per cent of bra-wearing women wear underwire bras. [70] COVID-19 lockdowns led to more women adopting wireless bras and bralettes for comfort.
Bra experts recommend that women, especially those whose cup sizes are D or larger, get a professional bra fitting from the lingerie department of a clothing store or a specialty lingerie store. [32] However, even professional bra fitters in different countries including New Zealand [ 37 ] and the United Kingdom [ 38 ] produce inconsistent ...
'Free the Nipple' movement: Women can now legally go topless in 6 states. Dillon Thompson. Updated September 20, 2019 at 12:43 PM.
But, they all hold space smack dab in between the traditional underwire and, well, no bra at all. As dressing habits have shifted amidst the pandemic (more sweatpants, less high heels), the ...
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