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Oticon Medical is a sister company of Oticon, both being subsidiaries of the Demant Group. [10] Whereas Oticon specialises in hearing aids, Oticon Medical specialises in hearing implants and released its first products in 2009. [11] The company's Ponto bone conduction implant is now in its fifth generation. [12]
The business was founded in 1904 by Hans Demant, under the name Oticon. After his death in 1910, his son William Demant took over. [3] Already before World War I, Oticon increased its sales volume to cover Scandinavia and Saint Petersburg. In the twenties and thirties, a network of agents was established in Europe.
The Senso was the first commercially successful, full digital hearing aid, and was created by Widex in 1996. After the success of the Senso, Oticon began marketing their own hearing aid, the DigiFocus. [2] Current digital hearing aids are now programmable which enables them to regulate sound on their own — without using a separate control.
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Oticon responded by creating a hearing aid with a new, fashionable styling in an attempt to counter this stereotype. [ 10 ] In a study for Children’s Hospital of Pittsburgh of UPMC, ZMET discovered that the metaphors of “transformation” and “control” were critical to the experience of patients and their families within the hospital.
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