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The key difference between the MS Marketing degree and the Master of Business Administration (MBA) degree is the required number of marketing courses in the degree. Typically the MBA degree may have a concentration in marketing or other fields of 4–6 courses. The MS Marketing degree will usually have 10–12 marketing courses.
The Master of Science in Marketing and Communication (MCM) is an integrated marketing communication graduate degree offered at Franklin University in Columbus, Ohio. [36] The Master of Science in Integrated Marketing Communications (IMC) is graduate degree offered at West Virginia University in Morgantown, WV through WVU's Reed College of Media ...
The first Master of Marketing Research was developed by the Terry College of Business, University of Georgia in 1979. Marketing faculty, together with leading marketing research professionals, developed a curriculum that "was designed to develop marketing research professionals of the highest caliber and thereby satisfy a critical need of U.S. business."
The Carnegie Classification was created by the Carnegie Commission on Higher Education in 1970. The classification was first published in 1973 with updates in 1976, 1987, 1994, 2000, 2005, 2010, 2015, 2018 and 2021. [1]
The School of Business and Economics is composed of two departments: Finance, Economics, Marketing, & Accounting; and Leadership, Management, & Human Capital. Within the school's program portfolio, the school offers a Bachelor’s in Business Administration, Master of Business Administration (MBA), Master of Accountancy, and Master of Science ...
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A program offering a master's degree in management was established in 1925. The world's first university-based mid-career education program—the Sloan Fellows program—was created in 1931 under the sponsorship of Alfred P. Sloan , himself an 1895 MIT graduate, who was the chief executive officer of General Motors and has since been credited ...
[18] [19] Part of the Department of Marketing and Entrepreneurship, SEI offers undergraduate and Masters of Business Administration certificates, a post-graduate program in sales and marketing it also offers executive education in global corporations. Its undergraduate certificate program "The Program for Excellence in Selling" has been in ...