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The sociological theory of diffusion is the study of the diffusion of innovations throughout social groups and organizations. The topic has seen rapid growth since the 1990s, reflecting curiosity about the process of social change and "fueled by interest in institutional arguments and in network and dynamic analysis."
Everett M. "Ev" Rogers (March 6, 1931 – October 21, 2004) was an American communication theorist and sociologist, who originated the diffusion of innovations theory and introduced the term early adopter.
Diffusion of innovations is a theory that seeks to explain how, why, and at what rate new ideas and technology spread. The theory was popularized by Everett Rogers in his book Diffusion of Innovations , first published in 1962. [ 1 ]
[7] Collectively he treats diffusion of innovations as a communications process as no diffusion is possible without dissemination of information amongst the individuals. [8] He argued that while the theory was not an ideology, it was construed ideologically analogous to the "trickle-down" approach in economics. The theory in Singhal's opinion ...
Diffusion of innovation is a process of communication that takes place over time, among those within a social system, that explains how, why, and when new ideas (and technology) spread. In this theory, an innovation's success or failure is dependent upon the characteristics of the innovation itself, the adopters, what communication channels are ...
Everett Rogers' "Diffusion of Innovations" cites one study in which two-thirds of respondents accredited their awareness to the mass media rather than face-to-face communication. Similarly, critics argue that most of Lazarsfeld's findings pertain to learning factors involved with general media habits rather than the learning of particular ...
A variant of the diffusion theory, stimulus diffusion, refers to an element of one culture leading to an invention in another. Contact between cultures can also result in acculturation . Acculturation has different meanings, but in this context refers to replacement of the traits of one culture with those of another, such as what happened with ...
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