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Two theories of identity development that can provide a model for athletic identity are structural identity theory and cognitive identity theory. [12] Structural identity theory examines the influences of external components such as society and groups within society (for example, family, friends, coaches , teachers, the media and sport ) on the ...
Participatory media is communication media where the audience can play an active role in the process of collecting, reporting, analyzing and disseminating content. [1] Citizen / participatory journalism , citizen media , empowerment journalism and democratic media are related principles.
Vividness theory suggests that athletes use the five senses to take in information while completing an action, and then using the memories of these stimuli to make their mental recreation of the event as realistic as possible [135]. Controllability theory focuses on the ability of athletes to manipulate images in their mind. This way, they are ...
Media system dependency theory (MSDT or media dependency theory) has been studied as an offshoot of UGT. However, media dependency theory focuses on audiences' goals for media consumption as the source of their dependency; while uses and gratification theory focuses on audience's needs as drivers for media consumption.
In the attachment stage the benefits and the sport object are internalised taking on a collective emotional, functional, and symbolic meaning. [12] The psychological connection towards a sport, event, team or leisure hobby strengthens. Internal processes become more important and the influence of socializing agents decreases.
Theories such as the Uses and Gratifications Theory, Social Learning Theory, and Cultivation theory offer insights into how individuals learn from media, how media shapes people’s perceptions of reality, and how media satisfies individuals' needs. Research influences what content is produced, what content is consumed, and how media is used to ...
The concept of media logic is criticized with the argument that there is not one media logic but many media logics, depending on the context. [29] Andreas Hepp, a leading theorist of the constructivist school of mediatization theory, describes the role of the mass media not as a driving force but as a molding force. This force is not a direct ...
Audience theory offers explanations of how people encounter media, how they use it, and how it affects them. Although the concept of an audience predates modern media, [1] most audience theory is concerned with people’s relationship to various forms of media. There is no single theory of audience, but a range of explanatory frameworks.