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Participatory media is communication media where the audience can play an active role in the process of collecting, reporting, analyzing and disseminating content. [1] Citizen / participatory journalism , citizen media , empowerment journalism and democratic media are related principles.
Vividness theory suggests that athletes use the five senses to take in information while completing an action, and then using the memories of these stimuli to make their mental recreation of the event as realistic as possible [135]. Controllability theory focuses on the ability of athletes to manipulate images in their mind. This way, they are ...
Cultivation theory argues that media can shape our perceptions of reality by presenting a consistent and repetitive message over time. [5] It suggests that heavy exposure to media, particularly television, can lead to a "cultivation" of a particular set of beliefs. Cultivation theory was proposed by George Gerbner in the 1960s. [6]
The Media Practice Model is a media effects model used within the area of mass communication. This model was developed by Jeanne R. Steele and Jane D. Brown in 1995, and it takes a practice perspective which means that it focuses on everyday activities and routines of media consumption .
Sociology of sport, alternately referred to as sports sociology, is a sub-discipline of sociology which focuses on sports as social phenomena. It is an area of study concerned with the relationship between sociology and sports , and also various socio-cultural structures, patterns, and organizations or groups involved with sport.
Active Audience Theory is particularly associated with mass-media usage and is a branch of Stuart Hall's Encoding and Decoding Model. Stuart Hall Active is when an audience is engaging, interpreting, and responding to media messages and are able to question the message.
Participatory theory is a vision or conceptual framework that attempts to bridge the subject–object distinction. According to Jorge Ferrer , "the kernel of this participatory vision is a turn from intra-subjective experiences to participatory events in our understanding of transpersonal and spiritual phenomena."
Media system dependency theory (MSDT or media dependency theory) has been studied as an offshoot of UGT. However, media dependency theory focuses on audiences' goals for media consumption as the source of their dependency; while uses and gratification theory focuses on audience's needs as drivers for media consumption.