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When executives asked for more details, they found the cause of the ratings hike was a single home in the southeastern U.S., where residents of a rural home only have access to over-the-air TV.
Nielsen, best known for delivering TV ratings, is getting ready for a future when it gauges a lot more than what people are watching on TV. The media-measurement giant plans to launch a new system ...
Nielsen’s efforts to introduce new elements to its audience-measurement technology are gaining steam, despite the concerns of executives at some of the TV networks on which it keeps tabs.
The Nielsen TV Ratings have been produced in the United States since the 1950–51 television season and statistically measure which programs are watched by individual segments of the population. The most well-known portion is the "diary".
Nielsen’s decades-old track record of measuring the TV business was dealt a serious blow Wednesday after an industry organization decided to suspend its backing of the company’s national ...
Television ratings may refer to: An audience measurement technique Target rating point, a metric used in marketing and advertising; By national organisations that compile audience measurement and television ratings AGB Nielsen Philippines – in the Philippines; Broadcast Audience Research Council – in India
TV: Yes DLP front-projection Flat (limited only by brightness) TV or presentation Yes LCoS self-contained rear-projection Flat 110 [13] 279 TV: Yes LCoS front-projection Flat (limited only by brightness) TV or presentation Yes Laser self-contained rear projection Flat lenticular: 75 [14] 191 TV: Yes LED: Flat 279.92 [15] 711 Billboards, TV: Yes ...
Nielsen said its Big Data + Panel national audience measurement technology, which relies on information about smart-TV screen viewership as well as the company’s usual panel of consumers, passed ...