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Formula One sponsorship liveries have been used since the 1968 season. Before the arrival of sponsorship liveries in 1968 the nationality of the team determined the colour of a car entered by the team, e.g. cars entered by Italian teams were rosso corsa red, cars entered by French teams were bleu de France blue, and cars entered by British teams (with several exceptions, such as cars entered ...
The 1996 F1 GTR of Team Lark on display. Lark was the main sponsor of the Team Goh team which featured two McLaren F1 GTR cars to race in the All Japan Grand Touring Car Championship under the name "Team Lark GTR". [25] Debuting at the opening round at Suzuka Circuit, the Lark team took a 1-2 finish, with winners Naoki Hattori and Ralf Schumacher.
Barclay sponsored the Jordan Grand Prix team in 1992 and 1993. The brand was displayed on the sides and on the drivers' helmets. [13] [14] [15] In countries where tobacco sponsorship was forbidden, the logos were replaced with the Barclay emblem, as well as a red-white line. [16] [17] Barclay sponsored the Williams F1 team from 1987 up to 1990 ...
Chesterfield was the first cigarette to add an extra layer of wrapping to their pack to preserve moisture. [ citation needed ] In 1926, Chesterfield's "Blow some my way" advertising campaign targeted women smokers, [ 1 ] while a 1948 advert produced for NBC claimed that the brand was "preferred by professional smokers".
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Williams F1 (1991 – 1993) [31] [32] [33] - The logos were shown on top of the car, on the top and side of the nose, right in front of the driver and on the driver's helmets. In races where tobacco sponsorship was forbidden, the Camel name was replaced with either the Camel logo or with "Williams" instead.
Thanks to a successful pricing policy and positioning quality at a reasonable price, a year later the brand became one of the leading in Germany. Since approximately 1987 West became available in supermarkets and cigarette vending machines. West is the second-strongest cigarette brand in Germany. German pack of West cigarettes of 1981
Jacques Villeneuve in the Williams FW20 at the 1998 Italian Grand Prix. Winfield was the main sponsor of the Williams F1 Team in 1998 and 1999. [12] [4] [13] The sponsorship was part of the deal Williams signed with the then-parent company of Winfield, Rothmans International, whose flagship brand had sponsored the multi-time world championship team since 1994.