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Customer data management (CDM) is the ways in which businesses keep track of their customer information and survey their customer base in order to obtain feedback. CDM includes a range of software or cloud computing applications designed to give large organizations rapid and efficient access to customer data .
Banks, insurance companies and pension funds make use of customer analytics in understanding customer lifetime value, identifying below-zero customers (that is a segment of the customer base that costs more than they are worth) which are estimated to be around 30% of customer base, increasing cross-sales, managing customer attrition as well as ...
Customer data or consumer data refers to all personal, behavioural, and demographic data that is collected by marketing companies and departments from their customer base. [1] To some extent, data collection from customers intrudes into customer privacy , the exact limits to the type and amount of data collected need to be regulated.
The customer base is a group of customers who repeatedly purchase the goods or services of a business.These customers are a main source of revenue for a company. The customer base may be considered a business's target market, where customer behaviors are well understood through market research or past experience.
Customer intelligence is a key component of effective customer relationship management (CRM), and when effectively implemented it is a rich source of insight into the behaviour and experience of a company's customer base. As an example, some customers walk into a store and walk out without buying anything. Information about these customers ...
The installed base of company's products represents a valuable customer base that is already using their products, services or systems [citation needed].This provides companies with an opportunity to upsell and cross-sell their products to existing customers [citation needed], as well as to use the information about their customer base to inform future product development and marketing efforts.
The inverted file data model can put indexes in a set of files next to existing flat database files, in order to efficiently directly access needed records in these files. Notable for using this data model is the ADABAS DBMS of Software AG, introduced in 1970. ADABAS has gained considerable customer base and exists and supported until today.