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Competitive analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. [1] This analysis provides both an offensive and defensive strategic context to identify opportunities and threats.
Competitive landscape is a business analysis method that identifies direct or indirect competitors to help comprehend their mission, vision, core values, niche market, strengths, and weaknesses. [1] Based on the volatile nature of the business world, where companies represent a competition to others, this analysis helps to establish a new mind ...
The name is an acronym for four components: Strengths: characteristics of the business or project that give it an advantage over others; Weaknesses: characteristics that place the business or project at a disadvantage relative to others; Opportunities: elements in the environment that the business or project could exploit to its advantage
The 3Cs model points out that a business strategist should focus on three key factors for success. In the construction of a business strategy, three main elements must be taken into account: The Company; The Customers; The Competitors; Only by integrating these three can a sustained competitive advantage exist.
A graphical representation of Porter's five forces. Porter's Five Forces Framework is a method of analysing the competitive environment of a business. It draws from industrial organization (IO) economics to derive five forces that determine the competitive intensity and, therefore, the attractiveness (or lack thereof) of an industry in terms of its profitability.
Competitive intelligence is a legal business practice, as opposed to industrial espionage, which is illegal. [4]The focus is on the external business environment. [5]There is a process involved in gathering information, converting it into intelligence, and then using it in decision-making.
In business, a competitive advantage is an attribute that allows an organization to outperform its competitors.. A competitive advantage may include access to natural resources, such as high-grade ores or a low-cost power source, highly skilled labor, geographic location, high entry barriers, and access to new technology and to proprietary information.
Intensity of competition is highest if: Competitors are equal in size and power as poaching business is hard to avoid; Industry growth is slow. This causes competing organisations to fight for market share; Exit barriers are high (e.g. highly specialised assets and management devotion).