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Outdoor advertising or out-of-home (OOH) advertising includes public billboards, wallscapes, and posters seen while "on the go". OOH advertising formats fall into four main categories: billboards, street furniture, transit, and alternative. [1] Advertisements are commonly placed by large companies like JCDecaux and Clear Channel Outdoor.
Flyers are handed out in public space or at events (a practice known as "flyering" or "leafleting"), distributed door-to-door, sent through the mail, put under windshield wipers of cars, or afixed to bulletin boards, utility poles, walls, or other surfaces. Cheap to produce, contemporary flyers are frequently produced in 300 g/m 2 glossy card ...
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