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Lesney was founded on 19 January 1947 as an industrial die-casting company by Leslie Smith (6 March 1918 - 26 May 2005) and Rodney Smith (26 August 1917 - 20 July 2013). ). The name "Lesney" was a portmanteau from both partners' (who were not related by blood) n
A Matchbox sized Corgi Jr. Mercedes-Benz 240 Diesel Taxi. The Husky name was rebranded "Corgi Jr." about 1970. By 1970 the exclusive marketing contract with Woolworth had come to an end and realising that the Husky range could now be sold alongside Matchbox in a variety of outlets the series was re-launched as Corgi Juniors to integrate it into the Corgi Toys family, and the existing Husky ...
A 1953-55 Lesney-Matchbox Road Roller, one of the first toys to be produced under the Matchbox name. The Matchbox name originated in 1953 as a brand name of the British die-casting company Lesney Products, whose reputation was moulded by [2] John W. "Jack" Odell (1920–2007), [3] Leslie Charles Smith (1918–2005), [4] and Rodney Smith.
This is just one of two cars like it in existence. Talk about a hot commodity! To put things into perspective, Road and Track reports you could buy a Porsche 911 Carrera S for less than it would ...
A range of 1:43 scale cars was offered. Some of these were a bit more crude than the smaller sized cars. For example, a late 1970s Toyota Celica fastback was a bit more rough and toy-like than other Playart offerings. Some offerings were in plastic. Cars in 1:20 scale (or about 8 inches long) were also produced.
B.R.M. Formula 1 race car. This car, in the F1 series was the first to be made by Efsi. Previously they had been sold under the "Bestbox" label – a name reminiscent of "Matchbox" Among EFSI's first vehicles were a set of 1960s Formula One cars including Ferrari, Brabham, Honda, Lotus, and Cooper Maserati.
By 1966, more than 100 million Matchbox toys were sold each year. Odell retired in 1973 but returned in 1981 when Lesney ran into financial problems. [2] The company was declared insolvent in 1982 and sold to Universal Toys. [1] He founded Lledo, a small vehicle model manufacturing company, and was active in that business until 1999 when he ...
Dyna-Flites was a brand of die-cast toy model airplanes sold in the 1970s, '80s and '90s by Zee Toys of California.The line was part of a series of Dyna die-cast products that included toy cars, construction vehicles, bikes and tanks.
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