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As numerous British rock bands of the mid-1960s began to adopt a mod look and following, [22] the scope of the subculture grew beyond its original confines and the focus began to change. By 1966, proletarian aspects of the scene in London had waned as fashion and pop-culture elements continued to grow, not only in England, but elsewhere.
The mod subculture was centred on fashion and music, and many mods wore parkas and rode scooters. Mods wore suits and other cleancut outfits, and listened to music genres such as modern jazz, soul, Motown, ska and British blues-rooted bands like the Yardbirds, the Small Faces, and later the Who and the Jam.
Fashion photography in the 1960s represented a new feminine ideal for women and young girls: the Single Girl. 1960s photography was in sharp contrast to the models of the 1920s, who were carefully posed for the camera and portrayed as immobile. The Single Girl represented 'movement'. She was young, single, active, and economically self-sufficient.
Mod fashion is one of the most distinguishable of vintage styles thanks to its colorful prints, jaw-dropping hemlines and innovative designs that until the 1960s, had never been considered fashionable
The late 1970s mod revival was led by the band The Jam, who adopted a stark mod look and mixed the energy of punk with the sound of early 1960s mod bands. It was heavily influenced by the 1979 film Quadrophenia. The mod revival was a conscious effort to hark back to the earlier generation in terms of style and presentation.
The Kinks in 1967. Already heralded by Colin MacInnes' 1959 novel Absolute Beginners which captured London's emerging youth culture, [10] Swinging London was underway by the mid-1960s and included music by the Beatles, the Rolling Stones, the Kinks, the Who, Small Faces, the Animals, Dusty Springfield, Lulu, Cilla Black, Sandie Shaw and other artists from what was known in the US as the ...
Elements of the mod subculture include fashion (often tailor-made suits); music (including soul, rhythm and blues, ska, jazz, and later splintering off into rock and freakbeat after the peak Mod era); and motor scooters (usually Lambretta or Vespa). The original mod scene was associated with amphetamine-fuelled all-night dancing at clubs. [140]
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