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The economist Alex Tabarrok has argued, that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion, they may only buy one item at half price, because the value they attach to the second unit is lower than even the discounted price.
Credit cards have gotten a bad rap over the years. High interest rates, frustrating terms, and the ability to add extraordinary amounts of unsecured debt have all earned credit cards their place in...
From automatic coupon testing to price tracking that helps time your big purchases, today's best cashback apps reward you with real money or gift cards for shopping you're already doing.
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