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The values-based view is not to be confused with the ‘value-based view’ in business management or innovation studies. While the term value refers to the aim of maximizing a company's financial value, which follows from the shareholder value paradigm, values refer to the subjective notions of the desirable, expressed as beliefs, attitudes ...
Value-creating strategy. Strategic competitiveness is accomplished when a firm successfully integrates a value-creating strategy. [1] The key to having a complete value-creating strategy is to adopt a holistic approach that includes business strategy, financial strategy, technology strategy, marketing strategy and investor strategy. [2]
Value-based price, also called value-optimized pricing or charging what the market will bear, is a market-driven pricing strategy which sets the price of a good or service according to its perceived or estimated value. [1]
The business model canvas is a strategic management template used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.
Creating a value proposition is a part of the overall business strategy of a company. Kaplan and Norton note: Strategy is based on a differentiated customer value proposition. Satisfying customers is the source of sustainable value creation. [3]
Value-based pricing is a fundamental business activity and is the process of developing product strategies and pricing them properly to establish the product within the market. This is a key concept for a relatively new product within the market, because without the correct price, there would be no sale.
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In addition to the resource-based views, value-based views provide an additional way to create organizational management links between employees at a company, based on their core values and beliefs. [25] The steps to a values-based view of strategy are: Fundamental Values or Beliefs; Design Management Practices That Reflect and Embody These Values