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Snake Bite is an alternate name and identity used for Bigfoot monster trucks when two are scheduled at one event. The identity was initially created in 1991 to promote a Mattel Hot Wheels toy. Snake Bite was the first 3D character body monster truck.
Mattel's Hot Wheels brand produced officially licensed toy versions of monster trucks under the Monster Jam name. They also sponsored a monster truck that competed in the series in previous years. Monster Jam and Mattel's contract ended in 2018. Monster Jam toys have been produced by Spin Master since January 2019.
A competition monster truck is typically 12 feet (3.7 m) tall, and equipped with 66-inch (1.7 m) off-road tires. Monster trucks developed in the late 1970s and came into the public eye in the early 1980s as side acts at popular motocross, tractor pulling, and mud bogging events, where they
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From 1999 to 2018, Hot Wheels had a Monster Jam license to release monster truck diecasts and field a Hot Wheels-themed truck in the real-life shows. The partnership ended in 2019 after Feld Entertainment signed a new ten year toy licensing deal with Spin Master for Monster Jam, [ 59 ] diecast production stopped and the Hot Wheels team retired.
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In 1985, USHRA held their first monster truck racing event, The Battle of the Monster Trucks, at the Louisiana Superdome. Up to this point, monster trucks had only performed freestyle exhibitions, and although for several years exhibitions would be a part of smaller arena shows, racing became used in all events by the early 1990s.