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In 1965 Hofstede founded the personnel research department of IBM Europe (which he managed until 1971). Between 1967 and 1973, he executed a large survey study regarding national values differences across the worldwide subsidiaries of this multinational corporation: he compared the answers of 117,000 IBM matched employees samples on the same attitude survey in different countries.
Cultural bias is the interpretation and judgment of phenomena by the standards of one's own culture. It is sometimes considered a problem central to social and human sciences, such as economics , psychology , anthropology , and sociology .
Cultural psychology is often confused with cross-cultural psychology.Even though both fields influence each other, cultural psychology is distinct from cross-cultural psychology in that cross-cultural psychologists generally use culture as a means of testing the universality of psychological processes rather than determining how local cultural practices shape psychological processes. [12]
For example, culturally determined attitudes towards age, gender roles, and the end result are well reflected in the way these cultures build and run their health-care systems. Oriental cultures hold that age is a proxy to experience and hence to wisdom, that the individual should mind their duty without focusing on the final results of the ...
According to Donato and McCormick (1994) “Sociocultural theory maintains that social interaction and cultural institutions, such as schools, classrooms, etc., have important roles to play in an individual’s cognitive growth and development.” “We believe that this perspective goes beyond current cognitive and social psychological ...
As a discipline, cultural analysis is based on using qualitative research methods of the arts, humanities, social sciences, in particular ethnography and anthropology, to collect data on cultural phenomena and to interpret cultural representations and practices; in an effort to gain new knowledge or understanding through analysis of that data and cultural processes.
The culture becomes a part of their self-concept. [1] However, some studies have noted that existing cultural identity theory may not account for the fact that different individuals and groups may not react to or interpret events, happenings, attitudes, etc. in the same ways as other individuals or groups.
Language attitudes refer to an individual's evaluative reactions or opinions toward languages and the speakers of those languages. These attitudes can be positive, negative, or neutral, and they play a crucial role in shaping language use, communication patterns, and interactions within a society. [ 1 ]