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The brand's early success was attributed to its association with hip-hop culture, which was growing in popularity at the time. [3] Phat Farm became a recognizable name in urban fashion and expanded its product offerings to include women's clothing as well. [4] In 2004, Phat Farm was sold to the Kellwood Company for a reported $140 million. [5]
Hip-hop fashion (also known as rap fashion) refers to the various styles of dress that originated from Urban Black America and inner city youth in cities like New York City, Atlanta, and Los Angeles. Being a major part of hip-hop culture , it further developed in other cities across the United States, [ 1 ] with each contributing different ...
Ecko Unltd. is a streetwear brand that was founded by Marc Ecko, an American fashion designer and entrepreneur, in 1993. The brand was originally established as a T-shirt company and quickly gained a following among hip-hop and urban culture enthusiasts. [1]
Karl Kani (/ k ə ˈ n aɪ /; born Carl Williams on May 23, 1968 in Limon, Costa Rica) is a Costa Rican fashion designer, founder and CEO of the hip hop fashion brand Karl Kani. He comes from a modest family from Brooklyn, New York. [1] When he was young, he dreamed of combining his passion for hip hop music and fashion.
FUBU (/ ˈ f uː b uː / ⓘ, FOO-boo) is an American hip hop apparel company. FUBU stands for "For Us, By Us" and was created when the founders were brainstorming for a catchy four-letter word following other big brands such as Nike and Coke. [1] It includes casual wear, sports wear, a suit collection, eyewear, belts, fragrances, and shoes.
Baby Phat by Kimora Lee Simmons is a privately held American apparel brand originally established in 1999 by entrepreneur, Russell Simmons. [1] Initially launched as a womenswear offshoot of the menswear label, Phat Farm, Baby Phat by Kimora Lee Simmons eventually grew into a comprehensive lifestyle brand that is widely regarded as one of the most definitive brands of the early aughts era. [2]
Brands such as Supreme, Obey, merchandise from Odd Future, Tyler, the Creator's Golf Wang clothing line, HUF, and the apparel of skate magazine Thrasher are popular in hip hop and street style. [322] [323] With the rise of alternative hip-hop subcultures, such as Cloud Rap and Emo Rap in the late 2010s, "sad boy" culture became prominent. [324]
Yeezy Gap (stylized as YEEZY GAP or YZY GAP) was a fashion collaboration between Kanye West's Yeezy and the American clothing company Gap announced in June 2020, with its first wave of clothing releasing a year later in June 2021.
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