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Prominent signage for McDonald's near a branch of Burger King in Munich. The two chains are widely considered to be the main competitors of the Burger Wars. The Burger wars are a series of off-and-on comparative advertising campaigns consisting of mutually-targeted advertisements that highlight the intense competition between hamburger fast food chains McDonald's, Wendy's, Burger King and ...
Every fast-food restaurant has competition for top menu items, and each has its fans. There are bests, though, and this list will make the winners clear when comparing McDonald's vs. Burger King ...
McDonald's has been the clear winner in the fast food space. Burger King always played second fiddle, and despite many attempts to catch McDonald's, it always came up short. Eventually, it seemed ...
Burger King's Whopper impressed me with its flame-grilled patty and fresh toppings. Practically every fast-food chain has a signature burger … and some are better than others.
However, the Burger King market found that this name was already a registered trademark to a takeaway food shop in Adelaide. [26] Thus, the Burger King Australian market was forced to pick another name, selecting the Hungry Jack's brand name. Prior to this, the Australian fast-food market consisted primarily of privately owned take-away shops.
In 1994, Disney switched from McDonald's to Burger King, signing a 10-movie promotional contract which would include such top 10 films as Aladdin (1992), Beauty and the Beast (1991), The Lion King (1994), and Toy Story (1995). [22] Burger King created kids' meal toys to promote the DreamWorks Pictures film Small Soldiers (1998). This led to ...
Wendy's is targeting a 50% bump in its breakfast business, says Dunlop, which would put it on par with Burger King, which gets 15% of its total sales from breakfast. McDonald's gets about 30% of ...
The reintroduction of Chicken Fries proved to be a fortuitous decision for Burger King, the resulting sales bump provided an increase in profits each time they were added to the menu. The 2014 reintroduction was a resounding success for the company, helping Burger King achieve domestic same-store comparable sales rise of 3.1% in 2014.