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In September, during Navratri, a condom ad featuring actress Sunny Leone caused outrage in Gujarat. [3] [4] In September, an Australian ad depicting Indian god Ganesha with lamb caused major controversy in nation. [5] [6] In November, food delivery service Zomato pulled off several banners from various cities featuring two dominant Hindi ...
Yeh Dil Maange More! is an advertising slogan coined for Pepsi at JWT by Anuja Chauhan in 1998. [1] It combines Hindi and English, literally meaning This Heart Desires More, which later became a popular slogan. The slogan and its derivatives have been used in multiple contexts in India.
Advertising research is a specialized form of research that works to improve the effectiveness and efficiency of advertising. It entails numerous forms of research which employ different methodologies. Advertising research includes pre-testing (also known as copy testing) and post-testing of ads and/or campaigns.
The Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954, is an Act of the Parliament of India that controls the advertising of drugs in India. It prohibits advertisements of drugs and remedies that claim to have magical properties and makes doing so a cognizable offence. [1] [2]
The word "advertisement" may be included in a statement that explains why the material is marked 'advertisement.' Such a statement must be prominent on the first page of the material and the word 'advertisement' in the statement must be in bold or italicized print or otherwise emphasized so that it can be plainly seen.
Hindi-language newspapers have the largest circulation, followed by English and Telugu. [ 4 ] [ 5 ] Newsstand and subscription prices often cover only a small percentage of the cost of producing newspapers in India, and advertising is the primary source of revenue.
Radha (Meera Vasudevan) is with an advertising agency, and has a chance to see and meet prominent models. She meets her dream guy, Vikram Verma ( Milind Soman ), on one such day. Needless to say, she is madly in love with him, but he has his eyes for his girlfriend, the gorgeous model, Maggie ( Namrata Barua ).
Jago Grahak Jago (transl. Wake up Customer Wake up) is a consumer awareness program launched in 2005 by the Ministry of Consumer-Government of India.Under this scheme, various channels were created to spread awareness about consumer rights and to put an end to malpractices by merchants.