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United, for example, offers five tiers of tickets ranging from basic economy to first-class, giving customers the option to pay more for a refundable ticket or a ticket that comes with free bags.
In time, the form of the paper ticket was standardized, with particular information shown in particular places on the ticket coupon. The Airlines Reporting Corporation (ARC) printed many of the standard ticket forms used by airlines and travel agents, and paper tickets were sometimes known as "ARC coupons" as a result. [4]
In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product. Customarily, coupons are issued by manufacturers of consumer packaged goods [ 1 ] or by retailers, to be used in retail stores as a part of sales promotions .
Coupons are associated with Sunday circulars and help consumers who struggle to make ends meet. [19] A coupon is a discount, either of a certain specified amount or a percentage to the holder of a voucher, usually with certain terms. Commonly, there are restrictions as for other discounts, such as being valid only if a certain quantity is ...
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The information given in the rebate form, such as name, address, method of payment, can be used for data mining studies of consumer behavior. [9] The information can be used as evidence of a pre-existing business relationship for marketing purposes, such as do not call lists. Customers tend to notice price increases and react negatively.
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