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A woman wearing sports bra and boyshorts, conventionally women's sportswear, but now worn as casuals or athleisure by women in the West. Clothing physiology is a branch of science that studies the interaction between clothing and the human body, with a particular focus on how clothing affects the physiological and psychological responses of individuals to different environmental conditions.
A diffusion line (also known as a bridge line) [1] is a secondary line of merchandise created by a high-end fashion house or fashion designer that retails at lower prices. [2] These ranges are separate from a fashion house's "signature line", or principal artistic line, that typically retails at much higher prices.
A brochure is an promotional document primarily used to introduce a company, organization, products, or services and inform prospective customers or members of the public of the benefits. Although, initially, a paper document that can be folded into a template, pamphlet , or leaflet , a brochure can also be a set of related unfolded papers put ...
Nau's core business plan involves a donation of 2% from each sale to selected community partners through their "Partners for Change" program, where the customer chooses one of the organizations after their purchase. As of 2014, these partners were People for BIkes, Ashoka, Breakthrough Institute, Mercy Corp [6] and EcoTrust. Nau donates 100% of ...
The transformative power of clothes, the impact of changes in colors and style. A video on social expression through dress. Fashion psychology, as a branch of applied psychology, applies psychological theories and principles to understand and explain the relationship between fashion and human behavior, including how fashion affects emotions, self-esteem, and identity.
PF Flyers' women's line was released in 1948. [1] In 1950, PF Flyers became standard issue for certain military outfits. 1958 saw the first athlete to be endorsed by a shoe brand: All-star basketball player Bob Cousy of the Boston Celtics was chosen to market PF Flyers. PF Flyers also sponsored Jonny Quest when it ran from 1964 to 1965. By the ...
A style line is a seam in a garment made primarily for the purpose of its visual effect, rather than for the purpose of shaping of structuring the garment. By contrast, a dart or pleat by itself would not be considered a style line because although each can be used to produce a pleasing visual effect, their main purpose is to shape the garment by taking in ease or adding fullness respectively.
Diffusion lines are an offshoot of a company or a designer's original line that is less expensive in order to reach a broader market and gain a wider consumer base. Another strategy used in massification is brand extensions, which is when an already established company releases a new product under their name.
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