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Hotel RL was announced on October 21, 2014 by Red Lion Hotels Corporation as an upscale conversion hotel brand. [1] The brand targets top 80 United States urban markets and is designed to resonate with the customers who have a millennial generation mindset.
Red Lion Hotels' roots began in 1959 in the Portland metropolitan area by two local business partners, Tod McClaskey and Ed Pietz. The two had met at McClaskey's first business, the Frontier Room, in Vancouver, [3] Washington and went on to purchase the 89-room Thunderbird Motor Inn in Portland, Oregon, located along the Willamette River, at the east end of Portland's Broadway Bridge, across ...
It was renamed the Sheraton Motor Inn in 1963. [ 10 ] In June 1980, the hotel was purchased from the Lloyd Corp. by the Thunderbird–Red Lion Inns chain, [ 9 ] and became the Red Lion Inn/Lloyd Center on August 1 of that year, [ 11 ] the latter part of the name referring to the Lloyd Center mall, located across Multnomah Street from the hotel.
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By 2016, Vantage Hospitality operated 10 brands, including Best Value Inn and Value Inn Worldwide. [1] America's Best Value Inn received a Hotel Vikas diamond award in 2010 in the Best Hotel Franchisor category. [2] Hotel Vikas is a trade publication targeted to hotel CEOs. In 2005, Vantage introduced the Lexington by Vantage brand. [3]
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Red Lion Hotels Corporation, doing business as RLH Corporation, is an American hospitality corporation that primarily engages in the franchising, management and ownership of upscale, mid-scale and economy hotels. Red Lion, headquartered in Denver, Colorado, has 90,000 rooms across more than 1,400 properties (as of May 2018) [1] in North America.