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Max Azria (January 1, 1949 – May 6, 2019) was a French-American fashion designer who founded the contemporary women's clothing brand BCBG MAX AZRIA. He was also the designer, chairman, and CEO of the BCBG Max Azria Group, [1] a global fashion house which encompassed over 20 brands. [2] He left BCBG in 2016.
As with those groups, the BCBG subculture drew mainstream attention during the 1980s. Thierry Mantoux published a handbook for BCBG style (BCBG – Le guide du bon chic bon genre) in 1985. It was a French equivalent to The Official Preppy Handbook and The Sloane Ranger Handbook, both published earlier in the decade.
BCBG may refer to: French phrase. Bon chic bon genre (French for 'Good style, good class') Other. Bon Chic Bon Genre, an album by Campag Velocet;
There was a large presence of shoulder pads on many runways, in fashion designer collections, and a revival of 1980s trends became mainstream among many people who were interested in them. By the 2009-2010 seasons, shoulder pads had made their way back into the mainstream market. [ 295 ]
Azria joined BCBG Max Azria Group in 1991 after a mutual friend referred her to the company's founder, and her future husband, Max Azria. [5] As chief creative officer, Azria led the company's design team and oversaw marketing and merchandising for the group's more than 20 labels, which included the core brand BCBG Max Azria and the high fashion labels BCBG Max Azria Runway, Hervé Léger and ...
Claude Montana (29 June 1947 – 23 February 2024) was a French fashion designer. His company, The House of Montana, founded in 1979, went bankrupt in 1997. He was also nicknamed "King of the Shoulder Pad," designing aggressive silhouettes which came to define the ‘power-dressing’ era of the 1980s. [1]
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