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  2. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    Because the public, especially young people, are increasingly using social networking sites, companies use [29] these sites to draw attention to their products, services and brands, with the aim of building up customer relationships to increase demand. With the increase in the use of social media platforms, integrating CRM with the help of ...

  3. Dashboard (computing) - Wikipedia

    en.wikipedia.org/wiki/Dashboard_(computing)

    Examples include human resources, recruiting, sales, operations, security, information technology, project management, customer relationship management, digital marketing and many more departmental dashboards. For a smaller organization like a startup a compact startup scorecard dashboard tracks important activities across lot of domains ...

  4. Touchpoint - Wikipedia

    en.wikipedia.org/wiki/Touchpoint

    In saying this, examples of post-purchase touchpoints are, customer satisfaction surveys, product warranties, post-purchase customer service and support, loyalty programs and even billing processes. All such touchpoints enable brands or companies to retain customers and nurture the relationship between consumer and brand.

  5. Relationship marketing - Wikipedia

    en.wikipedia.org/wiki/Relationship_marketing

    Relationship marketing refers to an arrangement where both the buyer and seller have an interest in a more satisfying exchange. This approach aims to transcend the post-purchase-exchange process with a customer in order to make richer contact by providing a more personalised purchase, and using the experience to create stronger ties.

  6. Customer service training - Wikipedia

    en.wikipedia.org/wiki/Customer_service_training

    Training all employees using consistent customer service skills, allows them to have a common process and language when assisting customers. This allows the business to brand their interaction of excellent service to the customer, which adds value to the business. Investing in employee training gives employees a feeling of value and improves ...

  7. Get breaking Finance news and the latest business articles from AOL. From stock market news to jobs and real estate, it can all be found here.

  8. Brand relationship - Wikipedia

    en.wikipedia.org/wiki/Brand_relationship

    A consumer-brand relationship, also known as a brand relationship, is the relationship that consumers think, feel, and have with a product or company brand. [1] For more than half a century, scholarship has been generated to help managers and stakeholders understand how to drive favorable brand attitudes, brand loyalty, repeat purchases, customer lifetime value, customer advocacy, and ...

  9. Lean Launchpad - Wikipedia

    en.wikipedia.org/wiki/Lean_Launchpad

    Lean LaunchPad is an entrepreneurship methodology created by Steve Blank to test and develop business models based on querying and learning from customers. It is said to be based on the scientific method and combines experiential learning with “The three building blocks of a successful lean startup”: Alexander Osterwalder's "Business Model Canvas", Steve Blank's "Customer Development Model ...

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