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Radio broadcasting has been used in the United States since the early 1920s to distribute news and entertainment to a national audience. In 1923, 1 percent of U.S. households owned at least one radio receiver, while a majority did by 1931 and 75 percent did by 1937. [1][2] It was the first electronic "mass medium" technology, and its ...
Information Please is an American radio quiz show, created by Dan Golenpaul, which aired on NBC from May 17, 1938, to April 22, 1951. The title was the contemporary phrase used to request from telephone operators what was then called "information" and later called "directory assistance". The series was moderated by Clifton Fadiman.
Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by merging with Los Angeles–based Coffin, Cooper, and Clay in the early 1950s. [2]
Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre, films (via the AMC Theatres MAP program), and newspapers. Headquartered in New York City, it is best known for the Nielsen ratings, an audience measurement system of television viewership that for years has been the deciding ...
Radio advertisement. In the United States, commercial radio stations make most of their revenue by selling airtime to be used for running radio advertisements. These advertisements are the result of a business or a service providing a valuable consideration, usually money, in exchange for the station airing their commercial or mentioning them ...
The People Meter is an electronic method of television measurement that moved from active and diary-based to passive and meter-monitored. The meter also recorded real time simultaneously viewing, reducing memory bias. Because Audits of Great Britain (AGB) had just entered the U.S. market executing similar technology, Nielsen felt the need to ...
Professor Quiz. This vintage punchboard tie-in with the Professor Quiz radio series was distributed to taverns in the mid-1940s. Professor Quiz was radio's first true quiz program, broadcast with many different sponsors from 1936 to 1948 on CBS and ABC. [1] The program featured Professor Quiz, his wife Betty, [2] and his son, Professor Quiz Jr.
Uncle Jim's Question Bee was a radio quiz program, hosted by Jim McWilliams, which began on the Blue Network in 1936 and continued until 1941. After the success of Professor Quiz, radio's first quiz show which began four months earlier, Uncle Jim's Question Bee was broadcasting's second quiz program. The questions came from listeners.