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  2. Web banner - Wikipedia

    en.wikipedia.org/wiki/Web_banner

    A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. In many cases, banners are delivered by a central ad server.

  3. Online advertising - Wikipedia

    en.wikipedia.org/wiki/Online_advertising

    Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known ...

  4. Digital display advertising - Wikipedia

    en.wikipedia.org/wiki/Digital_display_advertising

    Digital display advertising is online graphic advertising through banners, text, images, video, and audio. The main purpose of digital display advertising is to post company ads on third-party websites. [1] [2] A display ad is usually interactive (i.e. clickable), which allows brands and advertisers to engage deeper with the users.

  5. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

  6. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    Traditional advertising techniques include print and television advertising. The Internet has already overtaken television as the largest advertising market. [84] Web sites often include the banner or pop-up ads. Social networking sites don't always have ads. In exchange, products have entire pages and are able to interact with users.

  7. Timeline of online advertising - Wikipedia

    en.wikipedia.org/wiki/Timeline_of_online_advertising

    The online newsletter TidBITS launches a sponsorship program [6] in which companies paid to provide information via an email auto-responder to pre-Web users. 1993 Launch Banner advertising GNN, one of the first web publication and web advertising services, is launched by O'Reilly Media. [7] 1994 Milestone Banner advertising

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