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It was not until the 1940s that American advertisers began capitalizing on the consumer power of teenagers – particularly teenage girls – and created a new market that focused on prolonging adolescence. [7] This boom also saw an immense rise in teenage consumer power in the American music industry, especially among young girls.
Fashion during the 1940s — clothing designed and/or popular in the 1940s. Also fashion designers and clothing companies active during the decade. The main articles for this category are 1930–1945 in Western fashion and 1945–1960 in Western fashion .
Children's clothing in the 1930s and 1940s was heavily impacted by the problems of the era with many families suffering from financial difficulties from the Great Depression and material shortages and rationing during the Second World War. Clothing was frequently homemade with mothers often making garments from other items such as sacks.
The term "sweater girl" was made popular in the 1940s and 1950s to describe Hollywood actresses like Lana Turner, Jayne Mansfield, and Jane Russell, who adopted the popular fashion of wearing tight, form-fitting sweaters that emphasized the woman's bustline. [1] [2] The sweater girl trend was not confined to Hollywood and was viewed with alarm ...
Circling back to those teenage girls and what they intuited before everyone else, something that the feminist writer and activist Betty Friedan said in the film really resonated with me. It was ...
Head to these most popular teenage clothing brands, online or in-store, ... we made sure to include a number of pieces that make great gifts for teen girls and gifts for teen boys. H&M.
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