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The social identity model of deindividuation effects (or SIDE model) is a theory developed in social psychology and communication studies. SIDE explains the effects of anonymity and identifiability on group behavior. It has become one of several theories of technology that describe social effects of computer-mediated communication.
Deindividuation theory seeks to provide an explanation for a variety of antinormative collective behavior, such as violent crowds, lynch mobs, etc. [4] Deindividuation theory has also been applied to genocide [5] and been posited as an explanation for antinormative behavior online and in computer-mediated communications. [6]
Crowd psychology (or mob psychology) is a subfield of social psychology which examines how the psychology of a group of people differs from the psychology of any one person within the group. The study of crowd psychology looks into the actions and thought processes of both the individual members of the crowd and of the crowd as a collective ...
Groupthink is a construct of social psychology but has an extensive reach and influences literature in the fields of communication studies, political science, management, and organizational theory, [4] as well as important aspects of deviant religious cult behaviour.
The Three Levels of Leadership model attempts to combine the strengths of older leadership theories (i.e. traits, behavioral/styles, situational, functional) while addressing their limitations and, at the same time, offering a foundation for leaders wanting to apply the philosophies of servant leadership and "authentic leadership".
The concept of herd mentality has been studied and analyzed from different perspectives, including biology, psychology and sociology. This psychological phenomenon can have profound impacts on human behavior. Social psychologists study the related topics of collective intelligence, crowd wisdom, groupthink, and deindividuation.
Figure 1. The explanatory profiles of social identity and self-categorization theories. "Social identity approach" is an umbrella term designed to show that there are two methods used by academics to describe certain complex social phenomena- namely the dynamics between groups and individuals.
J. O. Ogunlade (1979, p. 205) describes behavioral contagion as a "spontaneous, unsolicited and uncritical imitation of another's behavior" that occurs when certain variables are met: a) the observer and the model share a similar situation or mood (this is one way behavioral contagion can be readily applied to mob psychology); b) the model's ...