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The message has code, content, and treatment as its main factors, each of which can be analyzed based on its elements or based on its structure. Berlo understands the message as a physical product of the source, like a speech, a written letter, or a painting. He holds that the message has three main factors: the code, the content, and the ...
Hall often used examples involving televised media to explain his ideas. Hall argued that the dominant ideology is typically inscribed as the "preferred reading" in a media text, but that this is not automatically adopted by readers. The social situations of readers/viewers/listeners may lead them to adopt different stances."Dominant" readings ...
Whom refers to the recipient of the message. This can either be an individual or a bigger audience, as in the case of mass communication. The effect is the outcome of the communication, for example, that the audience was persuaded to accept the point of view expressed in the message. It can include effects that were not intended by the sender.
(On the matter layer he will understand the "fact" "the traffic lights are green", he could also understand it as "Come on, drive! ."-"command", or on the "relationship" could hear a help like "I want to help you, or if he hears behind it: I am in a hurry the passenger reveals part of himself "self-revelatory".") The emphasis on the four layers ...
In order to elaborate on his ritual view, and specifically its religious connotations, Carey uses an example of mass media, the newspaper. In this case, Carey likens newspaper reading to attending mass. He states, "attending mass, [is] a situation in which nothing new is learned but in which a particular view of the world is portrayed and ...
John Wallis wrote a book examining the status of tradition in the contemporary world, which used the religion as a case study, [83] focusing on recruitment methods, the issue of celibacy, and reinterpretation of religious history. He reported the rewriting of the revelatory messages (Murlis) by the Brahma Kumari.
Kumari, Kumari Devi, or the Living Goddess is the tradition of worshipping a chosen virgin as manifestations of the divine female energy or Shakti in Dharmic Nepali religious traditions. It is believed that the girl is possessed by the goddess Taleju or Durga. The word Kumari is derived from Sanskrit meaning princess.
Amrohi had Kumari in mind while finalising it, and while writing read the film's dialogues to her and asked for her opinion. [13] In 1958, he asked Akhtar ul Iman and Madhusudan to expand the screenplay. [18] Charging only ₹ 1 (1.2¢ US), [19] Kumari played the roles of Nargis and her daughter Sahibjaan, the central characters of the film. [20]