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The new product is called a spin-off. Organizations use this strategy to increase and leverage brand equity (definition: the net worth and long-term sustainability just from the renowned name). An example of a brand extension is Jello -gelatin creating Jello pudding pops.
A spin-off [3] (also spelled spinoff) [4] is derived from already existing works that focus on more details and different aspects from the original work (e.g. particular topics, characters or events), and includes books, radio programs, television programs, films, video games, or any narrative work in any medium.
A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals.
The home of Rachel Maddow and other progressive talking heads will move into uncharted waters once it's no longer aligned with NBC News.
Angel was a spin-off of Buffy the Vampire Slayer, based on the character of Angel. The series ran for five seasons. Private Practice was a spin-off of Grey's Anatomy, recounting the life of Dr. Addison Montgomery. The spin-off itself, introducing the show's cast, was set up during a season three episode of Grey's Anatomy. The series ran for six ...
The company announced Friday that its studio business, comprising its TV and film production and distribution segments and a content library with 18,000-plus titles, will spin off in a merger with ...
The first phase of any media plan is the initial market analysis, which consists of a situation analysis and the marketing strategy plan. These form the basis of information which the rest of the media plan is reliant on. [1] The purpose of a situation analysis is to understand the marketing problem, in relation to their competitors.
Comcast confirmed plans to spin off most of its cable networks into a new, publicly traded company as it and others in the industry grapple with more consumers cutting the cord.The yet-to-be-named ...