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Full-cup: Sometimes called full-support bras. Designed to offer maximum support and coverage for the entire breast. A practical design for large-busted women. Compare to balconette and demi-cup bra. Full-figure: See Full-support bra below. Full-support: Sometimes known as a full-coverage, full-figure or plus-size bra, although these terms are ...
A Pigeon Bra in use by WW II soldier. Maidenform converted factories during World War II in order to produce pigeon bras and parachutes. Pigeon bras, sometimes called pigeon vests, attached pigeons to paratroopers' chests so that the paratrooper could land in a war zone and release the bird, which would fly away carrying a message.
A bra usually fastens in the back, using a hook and eye fastener, although bras are available in a large range of styles and sizes, including front-fastening and backless designs. Some bras are designed for specific functions, such as nursing bras to facilitate breastfeeding , or sports bras to minimize discomfort during exercise.
Printable version; In other projects Wikidata item; Appearance. move to sidebar hide. This is a list of notable lingerie brands and their country of manufacture. It ...
The company was founded in 1945 in New York City. It was founded with the help of its head designer Lillian Hunau, who also had a special wiring and bust shaping [2] patent which began featuring in bras the following year. 1945 was also the year Exquisite Form became one of the first major brassiere companies to advertise in Ebony Magazine.
The word lingerie is a word taken directly from the French language, meaning undergarments, and used exclusively for more lightweight items of female undergarments. [3] The French word in its original form derives from the French word linge, meaning 'linen' or 'clothes'. [4] Informal usage suggests visually appealing or even erotic clothing ...
A bra is one of the most complicated articles of clothing to make. A typical bra design has between 20 and 48 parts, including the band, hooks, cups, lining, and straps. Major retailers place orders from manufacturers in batches of 10,000. Orders of this size require a large-scale operation to manage the cutting, sewing and packing required. [47]
In 2013, the Playtex intimate apparel brand launched a $10 million integrated marketing campaign called "Be Uniquely You". This 360 rebranding included new bra styles and packaging and a strong presence in social media and national TV ads. The new campaign was created by KraftWorks NYC. [49] [50]
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