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Color symbolism in art, literature, and anthropology is the use of color as a symbol in various cultures and in storytelling. There is great diversity in the use of colors and their associations between cultures [ 1 ] and even within the same culture in different time periods. [ 2 ]
The first one is "Umoja," which symbolizes unity. Then there's "Kujichagulia," meaning self-determination. Next, is "Ujima," representing collective work and responsibility — followed by Ujamaa ...
A sign can be a word, sound, a touch or visual image. Saussure divides a sign into two components: the signifier, which is the sound, image, or word, and the signified, which is the concept or meaning the signifier represents. For Saussure, the relation between the signifier and the signified is arbitrary and conventional.
Symbolic communication in humans can be defined as the rule-governed use of a system of arbitrary symbols whose definition and usage are agreed upon by the community of users. [5] Symbols are considered the signifier that represents meaning (the signified).
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Image showing the visual communication process . Visual communication is the use of visual elements to convey ideas and information which include (but are not limited to) signs, typography, drawing, graphic design, illustration, industrial design, advertising, animation, and electronic resources. [1]
The mass communication of images has made spread of news and information a much quicker process. As a result, certain images may go "viral", meaning the image may have been shared and seen by a large number of audiences, and attracted mainstream media attention. [24] Images are utilized in a variety of ways for a number of purposes.
Color meaning is either based in learned meaning or biologically innate meaning. The perception of a color causes evaluation automatically by the person perceiving. The evaluation process forces color-motivated behavior. Color usually exerts its influence automatically. Color meaning and effect has to do with context as well. [12]