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In response, Juul renamed some flavors—"cool cucumber" to "cucumber", "crème brûlée" to "creme", and "classic menthol" to "menthol"—saying that it "heard the criticism" and "responded by simplifying the names and losing the descriptors." [15] In November 2018, Juul discontinued all flavored pods to prevent the increase in teen usage. [103]
The official also said Juul would cut around 650 jobs, or 16% of its 4,051 strong workforce, starting Tuesday. "As the vapor category undergoes a necessary reset, this reorganization will help ...
Juul still sells pods and e-cigarette devices online and in retail outlets. While the company rose to fame with flavored pods, the only flavors it currently sells are tobacco and menthol.
A Juul starter kit sells for about $49.99. [25] Given the high nicotine concentrations in Juul, the nicotine-related health consequences of its use by young people could be more severe than those from their use of other e-cigarette products. [26] In 2017 Juul Labs was spun out of Pax Labs as an independent company. [4]
Juul is the leader in the US pod market with 49.6% of the market share. Researchers recently conducted a study that revealed that 63% of participants who have used a Juul (popular pod brand) were not aware that nicotine was present in the product. Literature suggests that the use of pods may be the stepping stone to smoking. [5]
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The company's new menthol-flavored pods have a nicotine concentration of 18 mg/mL and are Juul's latest premarket tobacco product application to. Juul's e-cigarettes were briefly banned in the U.S ...
The leading seller in the e-cigarette market in the US is the Juul e-cigarette, [378] which was introduced in June 2015. [379] As of August 2018, Juul accounts for over 72% of the US e-cigarette market monitored by Nielsen, and its closest competitor—RJ Reynolds' Vuse—makes up less than 10% of the market. [380]