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  2. Specification by example - Wikipedia

    en.wikipedia.org/wiki/Specification_by_example

    Highly abstract or novel new concepts can be difficult to understand without concrete examples. [citation needed] Specification by example is intended to construct an accurate understanding, and significantly reduces feedback loops in software development, leading to less rework, higher product quality, faster turnaround time for software changes and better alignment of activities of various ...

  3. Salesforce - Wikipedia

    en.wikipedia.org/wiki/Salesforce

    Two of Salesforce's earliest investors were Larry Ellison, the co-founder and first CEO of Oracle, and Halsey Minor, the founder of CNET. [7] Salesforce was severely affected by the dot-com bubble bursting at the beginning of the new millennium, resulting in the company laying off 20% of its workforce. Despite its losses, Salesforce continued ...

  4. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    For example, through the analysis of a customer base's buying behavior, a company might see that this customer base has not been buying a lot of products recently. After reviewing their data, the company might think to market to this subset of consumers differently to best communicate how this company's products might benefit this group ...

  5. Salesforce and billionaire Marc Benioff face a defining ... - AOL

    www.aol.com/finance/salesforce-billionaire-marc...

    Salesforce co-founder Marc Benioff is back at the CEO helm, after attempting again to pullback from day to day duties (by delegating to a co-CEO) and focus more on his vast philanthropic ventures.

  6. Business Planning and Control System - Wikipedia

    en.wikipedia.org/wiki/Business_Planning_and...

    Many of the BPCS modules are stand-alone, [1] in that companies can choose to implement only the financial applications, for example, and none of the manufacturing. SSA began developing BPCS in the early 1980s; by the mid 1990s, the BPCS programs were used internationally.

  7. Marc Benioff - Wikipedia

    en.wikipedia.org/wiki/Marc_Benioff

    Marc Russell Benioff was born on September 25, 1964, in the San Francisco Bay Area. [5] He is the grandson of Marvin Lewis, a California trial attorney and member of the San Francisco Board of Supervisors who championed the creation of the Bay Area Rapid Transit (BART) system.

  8. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

  9. Market research - Wikipedia

    en.wikipedia.org/wiki/Market_research

    Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [1] It is an important component of business strategy [2] and a major factor in maintaining competitiveness.

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