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The Federal Trade Commission sued PepsiCo on Friday, alleging that it has engaged in illegal price discrimination by giving unfair price advantages to one big-box retailer at the expense of other ...
Alan Pottasch changed and slightly tweaked Pepsi's slogan to "The Choice of a New Generation" in 1984. [1] The new theme was meant as a break from the past and show that Pepsi had something new to offer consumers, with an emphasis on music. [1] Pottasch developed famous 1980s Pepsi commercials starring Lionel Richie, David Bowie, and Madonna.
In the mid-1990s, Pepsi faced competition from Coca-Cola, and sought to attract a younger audience. [1] In March 1996, Pepsi began the Pepsi Stuff promotional campaign, allowing customers to accrue Pepsi Points that could, in turn, be redeemed for items such as T-shirts and leather jackets.
Food price inflation eased slightly from 7.7% to 7.1%, the country’s statistics agency said. A Carrefour supermarket in Montesson near Paris on September 13, 2023. Carrefour has been critical of ...
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The backlash to the ad was swift and brutal and Pepsi, ostensibly, is smarting from the mockery and damage to its reputation before they begin to count the cost of pulling an expensively assembled ...
"You Got the Right One, Baby, Uh Huh" was a popular slogan for PepsiCo's Diet Pepsi brand in the United States and Canada from 1990 to 1993. A series of television ads featured singer Ray Charles, surrounded by models, singing a song about Diet Pepsi, entitled "You Got the Right One Baby, Uh Huh". The tag-phrase of the song included the words ...
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