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FILE - Bottles of Diet Pepsi Wild Cherry are displayed at a market in Pittsburgh, Jan. 26, 2023. (AP Photo/Gene J. Puskar, File) (ASSOCIATED PRESS)
In the mid-1990s, Pepsi faced competition from Coca-Cola, and sought to attract a younger audience. [1] In March 1996, Pepsi began the Pepsi Stuff promotional campaign, allowing customers to accrue Pepsi Points that could, in turn, be redeemed for items such as T-shirts and leather jackets.
The backlash to the ad was swift and brutal and Pepsi, ostensibly, is smarting from the mockery and damage to its reputation before they begin to count the cost of pulling an expensively assembled ...
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"Live for Now", also known as "Live for Now Moments Anthem", [2] is a 2017 short film commercial for Pepsi by PepsiCo featuring Kendall Jenner and the song "Lions" by Skip Marley. According to a statement from PepsiCo, the ad’s purpose was initially to reach millennials and “to project a global message of unity, peace, and understanding."
In 1931, Pepsi went bankrupt once more, but recovered and began selling its products at an affordable 5 cents per bottle, reigniting the cola wars through to today. [6] Pepsi offered to sell out to Coca-Cola following both of its bankruptcies during this time, but Coca-Cola declined each time.
The food price index for December published by the UN Food and Agriculture Organization Friday was 10% down on the same month in 2022. For 2023 as a whole, the index was down nearly 14% on the ...
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