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After working with the company for two years, he used a loan from his father to buy a 40% holding in the company, which changed its name to Diesel, and marketed jeans under the Diesel brand and many others. [10] Rosso bought out Goldschmied's interest in the Diesel brand name in 1985 for US$500,000, becoming the sole owner of the company. [10]
In 2006 Diesel was renamed as Sid Lee (an anagram of “diesel”) [3] to avoid confusion with the popular Italian jeans brand, Diesel. Sid Lee went on to collaborate internationally with brands such as Cirque du Soleil, Adidas, The North Face, Absolut Vodka, Videotron, Ubisoft, and many others.
Adidas Originals (often stylized as adidas Originals) is a brand of a line of casual and sportswear created by German multinational corporation Adidas. It consists of a heritage line, [ 1 ] specializing in athletic shoes , t-shirts , jackets , bags , sunglasses and other accessories.
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Adriano Goldschmied (born 1944, Trieste, Italy) is an Italian fashion designer who focuses on denim jeans. He is known as "the Godfather of denim" [1] and is the originator of "premium denim". [2] The founder of Diesel, [3] he also created Replay, Gap 1969, Agolde, [4] Goldsign, [5] and AG Adriano Goldschmied.
The company was started as M and M Sports in 1987 by Mark Ellis and Martin Churchward. [5]Following a buy-out by private equity group ECI Partners in 2004 the company’s identity changed to MandM Direct in order to reflect their move into selling fashion and lifestyle brands.
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Fossil also makes licensed accessories for brands such as BMW, Puma, Emporio Armani, Michael Kors, DKNY, Diesel, Kate Spade New York, Tory Burch, Chaps, and Armani Exchange. [4] Kosta Kartsotis, brother of Tom Kartsotis and CEO, owns approximately 12.5% of Fossil stock. The company name is the nickname the brothers gave their father. [5]
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