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These include ethos, pathos, and logos, all three of which appear in Aristotle's Rhetoric. [1] Together with those three modes of persuasion, there is also a fourth term called Kairos ( Ancient Greek : καιρός), which is related to the “moment” that the speech is going to be held. [ 2 ]
Learn, so as to instruct others; Act, to serve as example to all. [8] Beijing University of Posts and Telecommunications: 厚德 博学 敬业 乐群 [9] Chinese Great Virtue, Profound Knowledge, Total Commitment, Harmonious Cooperation [10] Beijing University of Technology: 不息为体 日新为道 [11] Chinese
For example, this type of advertising is exemplified in large food brands such as Presidents Choice's "Eat Together" campaign (2017), and Coca-Cola's "Open-happiness" campaign (2009). One of the most well-known examples of pathos in advertising is the SPCA commercials with pictures of stray dogs with sad music.
Round pilotis elevate the main building from the ground, allowing for a driveway leading to the enclosed garage; correspondingly, the main entrance is also underneath the overall structure. [17] The free design of the façade enables all perspectives of the building to be viewed concurrently, and conceals any visible supporting structures.
Visual brand language is the intentional use of design elements- such as shape, colour, materials, finish, typography and composition- to subliminally communicate a company's values and personality through imagery and design style. It is intended to create a first impression of the brand for the consumer.
A logo is the central element of a complex identification system that must be functionally extended to all communications of an organization. Therefore, the design of logos and their incorporation in a visual identity system is one of the most difficult and important areas of graphic design. Logos fall into three classifications (which can be ...
Frederick C. Robie House, an example of Prairie School architecture. An architectural style is characterized by the features that make a building or other structure notable and historically identifiable. A style may include such elements as form, method of construction, building materials, and regional character.
Buildings of special architectural or historic interest which are major examples of a particular period, style or building type. Category C(S) Buildings of special architectural or historic interest which are representative examples of a period, style or building type. "—" denotes a work that is not graded.