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Return to normalcy" – 1920 U.S. presidential campaign theme of Warren G. Harding, referring to returning to normal times following World War I. "America First" – 1920 US presidential campaign theme of Warren G. Harding , tapping into isolationist and anti-immigrant sentiment after World War I. [ 9 ]
Warren G. Harding: Republican "Harding, You're the Man for Us" Al Jolson [2] 1924: Calvin Coolidge: Republican "Keep Cool and Keep Coolidge" Bruce Harper and Ida Cheever Goodwin 1928: Al Smith: Democratic "Sidewalks of New York" Charles B. Lawlor and James W. Blake: 1932: Franklin D. Roosevelt: Democratic "Happy Days Are Here Again" Milton Ager ...
Harding was the first to call for "A Return to Normalcy". "Return to normalcy" was a campaign slogan used by Warren G. Harding during the 1920 United States presidential election. Harding won the election with 60.4% of the popular vote.
It brought thousands of voters to Marion, Ohio, where Harding spoke from his home. GOP campaign manager Will Hays spent some $8.1 million, nearly four times the money Cox's campaign spent. Hays used national advertising in a major way (with advice from adman Albert Lasker). The theme was Harding's own slogan "America First".
Led by Albert Lasker, the Harding campaign executed a broad-based advertising campaign that used modern advertising techniques for the first time in a presidential campaign. [18] Using newsreels, motion pictures, sound recordings, billboard posters, newspapers, magazines, and other media, Lasker emphasized and enhanced Harding's patriotism and ...
Reagan was one of the first candidates to use this strategy; his presidential campaign was built on what many consider one of the most effective political campaign ads ever due to its direct ...
COLUMBUS, Ohio (AP) — The grandson of U.S. President Warren G. Harding and his lover, Nan Britton, went to court in an effort to get the Republican’s remains exhumed from the presidential ...
One of Harding's campaign slogans was "less government in business," and it served him well. Harding embraced the advice of Treasury Secretary Andrew Mellon and called for tax cuts in his first message to Congress on April 12, 1921. The highest taxes, on corporate revenues and "excess" profits, were to be cut.