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N. W. Ayer & Son created one of the most recognized slogans of the 20th century, A diamond is forever. Harry Oppenheimer of De Beers and Ayer president Gerold M. Lauck discussed a marketing campaign in 1938 that would change the falling price of diamonds at the time. The idea of engagement rings decorated with diamonds wasn't very popular in ...
The slogan has been used in every De Beers ad since 1948 and continues to be used today. [2] In 1989, Gerety was honored at the 50th Anniversary for N.W. Ayers and De Beer’s anniversary in London for her work with De Beers. [5] Advertising Age named “A Diamond is Forever” the slogan of the 20th century in 1999. [6]
Copywriter Frances Gerety (1916–1999) working for N. W. Ayer & Son coined the famous advertising slogan, 'A Diamond is Forever', in 1947. [54] In 2000, Advertising Age magazine named 'A Diamond is Forever' the best advertising slogan of the 20th century. [55] The slogan may have inspired the James Bond book, film and song title Diamonds Are ...
De Beers, the company that coined the slogan “diamonds are forever,” wants to make a splash in retail to compete with the likes of Tiffany and Cartier.
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Diamonds Are Forever is the fourth novel by the British author Ian Fleming to feature his fictional British Secret Service agent James Bond. [a] Fleming wrote the story at his Goldeneye estate in Jamaica, inspired by a Sunday Times article on diamond smuggling. The book was first published by Jonathan Cape in the United Kingdom on 26 March 1956.
More than 75 years ago mining giant De Beers began promising enamored young couples that 'a diamond is forever.' Since then the market has grown into a $96 billion behemoth—but it turns out the ...
A Diamond is Forever; H. Hey, Stella! Hold hands, you lovebirds! I. I have always depended on the kindness of strangers; I still believe, in spite of everything, that ...