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As a variant of a branding slogan, taglines can be used in marketing materials and advertising. The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product, [a] or to reinforce and strengthen the audience's memory of a literary product.
A catchphrase (alternatively spelled catch phrase) is a phrase or expression recognized by its repeated utterance. Such phrases often originate in popular culture and in the arts, and typically spread through word of mouth and a variety of mass media (such as films, internet, literature and publishing, television, and radio).
I. I don't know, Davey! I love it when a plan comes together; I pity the fool (catchphrase) I shall return; I think we all need a pep talk; I will moida da bum
The jingles you'll never remember to forget, the cartoon characters that you'll always recognize: Whether you're a fan of McDonald's or not, it's impossible to not know (and realistically, love ...
A proverbial phrase or expression is a type of conventional saying similar to a proverb and transmitted by oral tradition. The difference is that a proverb is a fixed expression, while a proverbial phrase permits alterations to fit the grammar of the context. [1] [2] In 1768, John Ray defined a proverbial phrase as:
A slogan's message can include information about the quality of the product. [13] Examples of words that can be used to direct the consumer preference towards a current product and its qualities are: good, beautiful, real, better, great, perfect, best, and pure. [14] Slogans can influence that way consumers behave when choosing what product to buy.
Better dead than Red – anti-Communist slogan; Black is beautiful – political slogan of a cultural movement that began in the 1960s by African Americans; Black Lives Matter – decentralized social movement that began in 2013 following the acquittal of George Zimmerman in the shooting death of African American teen Trayvon Martin; popularized in the United States following 2014 protests in ...
We cook it all for you at McDonald's (1982, concurrent with 1980 slogans) McDonald's and you (October 1982– April 16, 1984) It's a good time for the great taste of McDonald's (April 16, 1984 – April 10, 1988, this slogan was used on newspapers from April 16, 1984, until March 6, 1990, and in November 1993)