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Jose Cuervo is a Mexican brand of tequila manufactured by Proximo Spirits. As of 2012, it was the best-selling tequila brand in the world, [2] selling a fifth of the tequila consumed worldwide. [3] As of 2012, Jose Cuervo sells 3.5 million cases of tequila in the US annually, accounting for a third of the US tequila market. [3]
The first officially licensed tequila manufacturer was Jose Antonio Cuervo of Jalisco, Mexico, in 1758, after he was given the rights by King Ferdinand VI of Spain to cultivate a portion of land. Shortly thereafter, the production of tequila was banned, until 1795, when King Carlos IV lifted the ban. 1800 is widely known as the year in which ...
Proximo Spirits was founded in 2007 by the Beckmann family, who also owned and operated Jose Cuervo. [2] In a deal announced in March 2013, Proximo took over the Jose Cuervo distribution rights from Diageo on July 1, 2013. The deal also give Proximo Spirits control over Old Bushmills Distillery.
In Tequila, Mexico, the agave-derived libation known as tequila is more than a drink — it's the lifeblood of a colorful community.
Guests were among a bed, bathtub, swing bench and a swimming pool filled with swan floats and strawberries at the whimsical launch party.
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Fruity sodas such as fruit punch, lime, pineapple, or mandarin orange Jarritos, or sports drinks such as blue or orange Gatorade, [31] [29] can substitute for triple sec. [32] A margarita made with orange soda and beer is a sunrise beer margarita; if it is made with carbonated fruit punch soda, it is a sunset margarita. [33]
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