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AmazonBasics is a private-label product line, mainly consisting of consumer electronics accessories, but also including home and office accessories. [86] The line was launched in 2009. [87] In 2014, Amazon launched Amazon Elements, a line of domestic products including baby wipes and (formerly) diapers. [88]
As of December 2017, Amazon Basics is the best-selling private label brand on Amazon.com. [7] In November 2018, AmazonBasics expanded their product line to include home improvement items, offering kitchen and bath hardware. [8] In December 2018, the company launched five initial AmazonBasics toy listings pages.
In actuality, any of Amazon's 3 million marketplace sellers can use the Amazon warehouse to house and ship their items and get the so-called "coveted" mark on its products.
The following partial list contains marks which were originally legally protected trademarks, but which have subsequently lost legal protection as trademarks by becoming the common name of the relevant product or service, as used both by the consuming public and commercial competitors. These marks were determined in court to have become generic.
For example, in the United States, Paragon Trade Brands, Ralcorp Holdings, and Rayovac are major suppliers of diapers, grocery products, and private label alkaline batteries, correspondingly. Costco, Walmart, RadioShack, Sears and Kroger are large retailers that have their own brand names.
A white-label product is not created exclusively for one company, and although white-label manufacturers might offer customizations to their products, these are usually limited. [18] The specifications of a private-label product are set out by the client, whereas a white-label product is more generic and already designed. [19] [20]
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An Amazon Standard Identification Number (ASIN) is a 10-character alphanumeric unique identifier assigned by Amazon.com and its partners for product identification within the Amazon organization. [1] They were designed in 1996 by Rebecca Allen, an Amazon software engineer, when it became clear that Amazon was going to sell products other than ...