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The murder of George Floyd sparked a wave of activism for the Black Lives Matter movement that renewed calls for social justice reform and the end of systemic racism, and included declarations of support from various corporations; [2] [3] according to TIME Magazine, James wanted to "find a way that companies could make a tangible change," and "from there, the 15 Percent Pledge was born."
[1] Neuroscientist Barry Beyerstein sets out six kinds of evidence refuting the ten percent myth: [15] Studies of brain damage: If 10% of the brain is normally used, then damage to other areas should not impair performance. Instead, there is almost no area of the brain that can be damaged without loss of abilities.